Men4Choice Education

Men4Choice, which is narrowly focused on engaging and organizing young men, trains and mobilizes male allies into the fight for reproductive freedom. The key to our strategy is a youth organizing model supported by a 10-week fellowship program for college-aged men. Through this program, emerging leaders are trained how to be allies and organize their male peers into this movement. The fellowship runs three times per year in “off” years and twice a year in election years. As part of this program, each fellow hosts several educational events to activate male peers in their network and recruit them directly into our organizing pipeline.

Our training and mobilization strategy is supported by our social media and digital communications work. With a following of more than 90,000 people across our various platforms, we use our online reach to educate our target audience on the issue and the right ways for allies to engage. We also use our platforms to change the narrative around abortion rights among men and give them permission to engage more directly in this fight.

This work is all done in support of state-based organizing efforts led by our partners. We mobilize the base we’ve built through our youth organizing and digital engagement efforts and recruit men to show up as volunteers in support of our partners on the ground, thus expanding the power of the movement. With this strategy, we’ve been able to build a narrowly focused, operationally sound, impactful, and scalable model that is ready to meet this moment with the urgency it demands.

Men4Choice is narrowly focused on young men — Gen Z and millennials. While our overall strategy focuses on engaging men under 40, we place specific emphasis on young men between the ages of 18-25. This decision is built on three factors:

• Polling: Polls have demonstrated that young men are more aware of the issues surrounding abortion rights and identify significantly more as pro-choice. This has accelerated since Dobbs, as Tresa Undem (one of the most respected and authoritative pollsters and strategists on abortion) shared, “Dobbs lit a fire among some men of reproductive age – who now look similar to older women on some views related to abortion.”
• Long-term culture change: Our goal is to create a pipeline of allies and a new generation of educated and mobilized men on this issue. It’s much easier to shift perspectives and culture with those who are still developing their views on social justice issues.
• Expanding the movement: Young people who are passionate about an issue are the most dependable volunteers on campaigns. Given our goal to build a broader base to support our partners on the ground, focusing on young people is the most impactful audience for us.

Given the points above, we believe engaging and organizing young men provides the maximum possible short and long-term impact for the movement.